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February 10, 2026
財經

Gucci年銷售額劇減 母公司開雲集團4月提重整

法國精品業者開雲集團今天公布的財報顯示,2025年銷售金額下滑13%,淨利潤更是暴跌超過93%,主因為旗艦品牌古馳(Gucci)銷售表現不佳所致。

根據財報,2025年品牌Gucci的銷售額估計將下滑22%,至60億歐元,但開雲集團表示,Gucci在去年下半年幾個季度情況已有改善。

開雲集團(Kering)總部設在巴黎,子公司包括Gucci、巴黎世家(Balenciaga)等企業。

集團執行長德梅奧(Luca de Meo)在聲明中表示,2025年的表現未能展現真正潛力,公司將於4月提出重組計畫。

德梅奧指出:「4月16日的資本市場日,我們將提出明確藍圖,以具體的品牌策略、更有效率的組織架構以及嚴謹的財務紀律來恢復成長。」

面對不確定的商業前景,開雲集團第四季凈關閉75家精品店,公司表示還計劃進一步關閉更多門店。

開雲集團在扭轉旗艦品牌Gucci的頹勢上屢屢受挫,去年才邀請來自喬治亞的設計師德姆納(Demna)出任Gucci創意總監。

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