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August 2, 2024
財經

蘋果上季業績超預期 大中華地區銷售額下跌

科技公司蘋果 Apple 週四盤後公佈第三季度財報,業績超出預期,但由於華為等競爭對手推出產品,大中華地區銷售額下跌。

財報顯示,蘋果第三季營收達 857.8 億元,高於預期的 845.3 億元,淨利潤從去年同期的 198.8 億元升至 214.5 億元,調整後每股獲利 1.40 元,高於預期的 1.35 元。

Mac 以外的各業務部門上季銷售額均超出市場預期。當中 iPhone 銷售額年減約1%至392.9億元;iPad 年增 24% 至 71.6 億元;Mac 則年增 2% 至 70 億元;而穿戴式裝置、家居和配件年減 2% 至 81 億元。

然而,蘋果在大中華地區銷售額下降6%至147.2億元,主要由於華為等本土競爭對手推出產品。

展望未來,蘋果預計下季的整體營收入將出現類似增長,並預計服務業務的增長速度與前三季大致相同。營運支出將介乎 142 億元至 144 億元之間,毛利率則在 45.5% 至 46.5% 之間。

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by sukie
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