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May 30, 2024
財經

會員策略奏效 百思買上季獲利表現超預期

家電零售巨擘百思買(Best Buy)週四(30 日)盤前公布第一季財報,上季度營收下滑,但獲利超預期。公司示獲利良好,主要是因為受惠其會員計畫策略奏效,留住消費者並提高利潤率。

Best Buy 公布上季度財報,第一季營收年減 6.5% 至 88.5 億元,低於分析師預估的 89.6 億元,其中美國線上營收下滑 6.1%;上季淨利報 2.46 億美元,合每股獲利 1.13 美元、經調整後每股獲利為 1.2 美元,高於分析師預估的 1.08 美元。

值得注意的是,百思買上季同店銷售下滑 6.1%,連續第十季下滑且略低公司預期,也不及分析師預期的 4.9% 降幅,主要原因是家電、家庭影院、遊戲和手機銷售疲軟。

有分析指出,物價上漲迫使消費者在非必需品上的消費變得非常挑剔。

展望未來,百思買維持全年同店銷售預期,即持平至最多下滑 3%。全年獲利與營收方面,該公司預估全年經調整後每股獲利介在 5.75 至 6.20 美元區間、營收則介在 413 億至 426 億美元區間。

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