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May 21, 2025
財經

關稅不確定性 目標百貨調降全年銷售預期

目標百貨周三 (21 日) 調降全年銷售預期。公司高層表示,可自由支配支出減少、消費者對關稅的不確定性以及公司放棄關鍵的多元化努力所遭遇的強烈反對,都損害了業務發展。

Target公布第 1 季銷售額不如華爾街預期,較去年同期下降近 3%。店面和網站的交易量下降 2.4%。顧客在網路和店內購物的平均消費金額下降了 1.4%。

目標百貨本季的疲軟表現反映出該公司在恢復成長和重新贏得廉價時尚聲譽均面臨更大的困難。在電話採訪中,執行長康奈爾將公司許多問題歸咎於經濟。他表示,目標百貨致力於做得更好。

他引用電話會議中分享的一項統計數據:在公司內部追蹤的 35 個商品類別中,僅在 15 個類別獲得或維持既有市占率;這反映出其銷售額正在輸給競爭對手。

目標百貨目前預計本財年銷售額將出現低個位數下滑,低於先前預測的約 1%成長。Target 表示,預計調整後每股獲利約為 7 至 9 美元,而先前預期為 8.8 至 9.8 美元。

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