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July 22, 2021
Uncategorized

線上廣告強勁 臉書Q4營收獲利均超預期

儘管臉書公司形象受到隱私醜聞打擊,這家社群網站巨擘公布財報指出,在擴增全球用戶基礎下,公司上年度第4季獲利69億美元,創歷史新高紀錄。

臉書週三盤後公布第四季財報,營收獲利均優於預期,根據財報數據,  公司第四季營收:年增 30.4% 至 169.1 億美元 高於分析師平均預期的163.9 億美元。每股獲利比去年同期增加 65% 至 2.38 美元 ,高於分析師預期的2.19 美元 。多數來自線上廣告的第4季淨利,較上年同期勁揚61%。至於每日活躍用戶 :年增 8.6% 至15.2 億人 符合市場預期。每月活躍用戶、年增 8.6% 至 23.2 億人也與預期相符。每位用戶平均營收:年增 19% 至 7.37 美元 ,高於預期的 7.11 美元 。臉書不斷研發「限時動態 功能,這是類似 Snapchat 的照片和影視暫時分享的選擇,臉書執行長佐克柏 上一季時表示,限時動態將成為比動態消息 更大的媒介,並稱臉書 app 家族 (包括 WhatsApp 和 Instagram)全用戶每日發佈 10 億則以上的限時動態。臉書先前警告,由於投資研發「限時動態」可能會讓下半年的營收成長下降。第三季營收成長年率 32.9%,打破連續 12 季成長年率超過 40% 的紀錄。第四季營收 169.1 億美元,成長年率確實下滑至 30.4%。

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