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July 22, 2021
Uncategorized

對抗亞馬遜 沃爾瑪取消會員網購低消規定

零售業龍頭沃爾瑪 2 日 (週三) 宣布,未來該公司享有當日宅配服務的Walmart+會員,即使訂單金額未滿 35 美元也可下單。即使是小額消費也可下單,目的也是為了與競爭對手亞馬遜 抗衡。

沃爾瑪宣布從 12 月 4 日起,凡是 Walmart + 會員在公司網站購買日用品、服飾、家電、遊戲等,都可以享受當日宅配服務。而在過去則有每筆訂單必須超過 35 美元的限制。沃爾瑪表示「顧客只要將商品放入購物車內即可下單,購物將更為順暢。」在下單隔天到兩天後,商品就會送到會員家中。而由店面負責配送的生鮮與食品等,則不在當天送達的範圍內。

Walmart + 是沃爾瑪在今年 9 月中旬推出的訂閱制服務,年費 98 美元。會員享有食品、日用品、家電等的當日宅配服務。而雖然 Walmart + 的 98 美元年費,低於對手亞馬遜在 2005 年所推出的付費會員服務「Amazon Prime」的119 美元,不過並沒有影音串流等服務。

沃爾瑪在全美有大約 4700 家店面,且透過宅配及會員服務來擴大業務。但也推動營運合理化並設法降低人事成本。沃爾瑪昨天傳出,預定明年一月要在阿肯色州及紐澤西州裁減約 1240 名員工。

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