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December 22, 2023
財經

Nike下調財測 計劃未來三年削減20億元成本

體育用品零售商 Nike 表示,由於下半年度趨於疲軟,公司下調了財報預測,同時公佈未來三年削減約 20 億元成本的計劃。

受下半年疲軟趨勢影響,Nike 週四表示,全年營收可能僅成長 1%,增幅小於先前預期的中個位數增長。Nike還預測,涵蓋年底購物季的本季營收,與去年同期相比可能會有所下跌,第四季則將出現低個位數百分比的增長。

Nike 財務總監弗蘭德(Matthew Friend)表示,最新財測反映出大環境中的阻力增加,特別是大中華和歐非中東地區,並指世界各地的消費行為有日益謹慎的跡象。

公司還計劃在未來三年內削減超過 20 億元成本。作為計劃一部份,Nike 正在尋求簡化產品種類,提高自動化程度和技術的使用,透過減少管理層來簡化整個組織,並利用其規模提高效率。

公司計劃將節省下來的資金,再投資於推動未來成長、加速創新和推動長期獲利能力。

Nike 同日公佈的上一季度財報顯示,營收為 133.9 億元,不如預期的 134.3 億元,是公司 2016 年以來首次連續兩季營收低於預期。淨收入為 15.8 億元,調整後每股收益為 1.03 元,高於去年同期的 13.3 億元,或每股 85 美分。

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