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October 1, 2025
財經

Nike營收驚喜成長 對關稅和購物季示警

Nike 公布上季財報優於市場預期,營收和去年同期相比意外成長,但這家運動用品大廠也警告,由於關稅影響超越預期,年底購物旺季期間的營收恐怕將低迷。

Nike 公布上季營收年增約 1%,達到 117.2 億美元,高於分析師預期的 110 億美元。獲利為每股 49 美分,好於預期的 27 美分。

不過,上季獲利下滑 31%、毛利率下降 3.2 個百分點至 42.2% ,這似乎再度向投資人釋出警訊,顯示 Nike 清理舊有庫存的工作仍在持續進行。

公司執行長 Elliott Hill 表示,目前已在三大核心領域取得進展:包括批發業務、跑步品類,以及北美市場。

Nike 預估,本季營收將下滑「偏低個位數百分比」,這符合分析師預估的下滑 3%。Nike 轉型計畫已有一些進展,但公司仍預料,年底購物旺季大部分時間的營收可能是下滑的。

與此同時,關稅成本也在拖累 Nike 轉型的努力,公司預估,關稅成本將達到 15 億美元,並使 2026 會計年度的毛利率折損 1.2 個百分點。這高於今年 6 月預估的折損 0.75 個百分點。

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