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July 22, 2021
Uncategorized

Netflix第二季美國訂閱人數罕見下滑 股價大跌

Netflix 星期三盤後公布第二季財報,財報顯示美國訂閱人數罕見下降,而且國際訂閱戶增加人數讓市場大失所望, 造成今天開盤股價大幅下跌。

串流媒體公司Netflix公布2019年第二季度財報。財報顯示,Netflix第二季度營收為49億2千3百萬元,同比增長26%,略低於市場預期的49億2千7百萬元;凈利潤係2億7千1百萬元,略低於市場預期的2億5千6百萬元。雖然第二季度每股獲利達6毫,好過市場預期的5毫6仙,但是在投資者最為關注的付費用戶增長上,Netflix第二季度的新增付費用戶為270萬,遠低於公司原先預估的500萬。

其中國內付費訂閱戶減少12萬6 千人,華爾街預期為增加 35 萬2千人。Netflix 表示,訂閱用戶流失是因為公司提高費用與第一季訂閱戶的成長非常強勁,所以出現較預期更大的前拉效應。公司給股東的信函上指出,漲價地區的表現最明顯不如預期。但公司預期第三季訂閱情況將會轉強,因為劇集《怪奇物語 3 》、 《勁爆女子監獄》最後一季和《王冠》新一季收視率強勁。

此外,公司也承認即將失去兩個最受矚目的節目,包括《辦公室瘋雲》和《六人行》 ,但Netflix表示,不再續簽這些節目,是為了騰出預算以製作更多原創內容。

今年至今 Netflix 漲幅超過 35%,但今日開盤重挫超過10%,市值蒸發 200 億元,降至約 1380 億元。

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