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January 22, 2025
財經

Netflix公布超預期財報 且全面調漲在美售價

串流媒體巨頭 Netflix 週二 (21 日) 盤後公布了超預期財報,並且宣布調將漲其大部分美國服務方案的價格。

Netflix 繳出優於預期的財報,並宣布調漲訂閱方案費用。其無廣告的標準方案將自每月 15.49 美元漲至 17.99 美元,高級方案的月費將自 22.99 美元增加到 24.99 美元。

此外,內置廣告的方案則自每月 6.99 美元漲至 7.99 美元,這是 Netflix 首次調整廣告版訂閱方案的價格。Netflix 上一次調漲無廣告標準方案是在 2022 年,而其高級方案上一回漲價是在 2023 年。

Netflix 週二盤後也公布了第四季營收達 102.5 億美元,較去年同期增長 16%,淨利潤達 18.7 億美元,同比激增近一倍,均超出市場預期。同時,單季新增 1,900 萬付費用戶,全球訂閱用戶總數突破 3 億,創下歷史新高。

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