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August 20, 2025
財經

Labubu熱潮帶動 泡泡瑪特淨利股價飆升

中國玩具製造商泡泡瑪特 Pop Mart 週二(19日)公佈上半年業績,得益於 Labubu 的熱潮,淨利飆升近400%。創辦人及CEO王寧預期今年業績增長強勁,推動公司股價創新高。

泡泡瑪特公佈,2025年上半年營收按年增長204.4%達138.8億元人民幣,合共約19.3億美元,經調整後淨利達47.1億元人民幣,按年增長362.8%。其中毛絨產品收入增長1276.2%,成為單一最大收入類別。

以 Labubu 為核心的 THE MONSTERS 系列收入達 48.1 億元人民幣,佔總收入的34.7%。

以地區劃分,中國仍是公司的最大市場,達82.83億元人民幣,但佔比有所下降,增長幅度也是四大業務地區中最慢。包括亞太區、美洲區,及歐洲和其他地區的海外收入佔比則增至40.3%。

王寧20日在業績直播會上表示,年初時有信心達成50%的整體增長至200億元人民幣,但現在預期「300億元也很輕鬆」。

王寧又透露,公司本週將發佈可以掛在手機上的迷你版 Labubu,預計將掀起另一翻熱潮。

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