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March 3, 2026
財經

IDC預警:晶片供應吃緊 2026手機銷量銳減12.9%

國際數據資訊 (IDC) 最新發布的全球 PC 與智慧型手機市場預測報告示警,受記憶體晶片供應緊缺與價格上漲衝擊,2026 年全球智慧型手機出貨量將年減 12.9%,創下史上最大年度跌幅。

國際數據資訊預測, 2026 年第一季智慧型手機出貨量將年減 6.8%,自第二季起因記憶體持續供不應求與價格上漲,銷售量將明顯下滑。

全年來看,全球智慧型手機市場將年減 12.9%,即便平均銷售單價(ASP) 上升,整體營收仍將小幅衰退 0.5%。

IDC 預估 2027 年智慧型手機市場僅溫和成長 1.9%,至 2028 年才可能出現 5.2% 的較強反彈。

至於在個人電腦方面,隨著去年底 PC 與智慧型手機廠商對 DRAM 與 NAND 價格上漲的憂慮加劇,廠商提前拉貨,推升去年第四季 PC 出貨顯著成長,並使今年第一季 PC 市場表現遠高於原先預期。

然而提前出貨效應將透支後續需求,IDC 預估 2026 年全年 PC 市場仍將年減 11.3%。

IDC 並預期 2027 年 PC 市場趨於平穩,真正反彈將延至 2028 年。

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