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July 22, 2021
Uncategorized

AT&T旗下華納媒體合併Discovery 打造新媒體巨頭

AT&T和 Discovery周一 (17 日) 發布共同聲明稱,雙方已達成合併協議,AT&T 將分拆旗下華納媒體 (Warnermedia),與 Discovery 合併為新公司,創建出足以與 Netflix和迪士尼 抗衡的強大媒體巨頭。

電信巨頭AT&T週一宣布,將華納媒體(WarnerMedia)以430億美元併給Discovery,未來將成立新公司,AT&T股東將持有新公司71%的股份,此舉也為這家好萊塢最大製片廠與Netflix、Disney的競爭掃除了障礙。

報導指出,該交易預計將在2022年中完成,目前尚待Discovery股東的同意和監管部門的批准,新公司預計到2023年的收入約為520億美元,市值上看1500億美元。

新公司將由現任Discovery 總裁扎斯拉夫(David Zaslav)掌舵。扎斯拉夫表示,兩家媒體公司每年已花費約200億美元來製作新內容。

華納媒體旗下內容事業包含 CNN、HBO、Cartoon Network、TNT 和華納兄弟等 ,Discovery 旗下節目包含 TLC 旅遊生活頻道和動物星球等。

AT&T 過去聯手時代華納,企圖整合內容和無線服務,打造出媒體和電信巨頭,但隨著 AT&T 著手開發新一代無線通訊技術,舉債過量帶來了龐大的裁員和資產出售壓力。

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