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January 21, 2022
財經

Netflix Q4財報優預期 訂戶增長放緩股價跌20%

串流媒體 Netflix 週四盤後公佈第四季度財報,雖然營收和獲利都優於預期,但由於訂閱人數增長放緩,股價在盤後交易中暴跌 20% 以上,跌至 2020 年 6 月以來的最低水平。

Netflix 第四季度營收 77.1 億美元,符合預期;全球付費淨用戶增加828 萬,高於預期的 819 萬,比去年同期的 850 萬少;每股收益為1.33 美元,高於預期的82 美分。

不過對於前景,Netflix 並不是很樂觀。Netflix 表示,預計 2022 年第一季度將增加 250 萬訂戶,低於 2021 年第一季度增加的 398 萬,同時遠低於分析師預計的693 萬。

Netflix 稱,來自其他公司的競爭加劇是增長放緩的原因之一,隨著世界各地的娛樂公司開發自己的串流媒體服務,競爭在過去 24 個月更為激烈。Netflix 亦坦言,增加的競爭可能會影響公司邊際增長。

展望第一季度,Netflix 計劃推出更多重量級內容,並在 3 月進行大型首映。

財報發佈後,Netflix 股價暴跌 20% 以上,是自2020 年 6 月以來的最低水平;多家投行亦調降 Netflix 評級及目標價。

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