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July 22, 2021
Uncategorized

居家避疫滑手機 Snap 第一季用戶暴增

Snap公布第一季財報,用戶數和營收雙雙勁增,不過, 公司沒有提供第二季的財報預期,理由是近期新冠並杜疫情不明確, 加上「宏觀經濟狀況快速變化」。

Snap第一季度營收自3.2億美元年增44%至4.62億美元,經調整後每股虧損8 美分。全球每日活躍用戶年增 20%至2.29億人,每用戶平均收入 (ARPU)自去年的 1.68 美元上升至 2.02美元。Snap第一季每日活躍用戶成長速度為2017年第二季以來最快。

儘管受新冠病毒疫情影響,Snap 的營收和調整後仍達到預期範圍。Snap 某些市場在本季中期遭遇到疫情的衝擊,接著 3月美國市場也受到影響。

Snap上個月在 App Store 推出應用程式開發工具,允許第三方軟體開發者能將 Snap熱門的 Stories功能結合至他們自己的app 中,Snap 也可藉此接觸更廣大潛在用戶,這對維持股東信心和公司廣告營收成長很有幫助。

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