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July 22, 2021
Uncategorized

蘋果傳出計畫一年內提高iPhone出貨量4%

蘋果公司被日本媒體揭露,近期向供應商表示,計畫在未來一年內產出2.13億台iPhone,較去年同期增加4%,華爾街投行認為影響蘋果出貨前景關鍵在於富士康的復工進度。

由於新冠疫情抑制需求,因此蘋果計畫增產,讓供應商感到意外;有蘋果供應鏈的零組件供應商表示,儘管蘋果生產前景備受看好,仍需要仔細評估生產計畫是否基於現實需求,他認為實際產量可能較預期下滑10-20%。目前蘋果大部分產品銷售都在網路上進行,而蘋果也正透過提升新款 iPhone 庫存來為今年底的購物季做準備。一位面板採購經理表示蘋果可能希望藉由調整庫存,使其能夠趕上秋天和聖誕節銷售季,有足夠庫存應付市場需求。

目前預計,蘋果將在5月和6月向供應商下達正式訂單,不過由於該公司過去曾有修改訂單記錄,外界認為若疫情未改善,情況可能再度重演。

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