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July 22, 2021
Uncategorized

疫情衝擊廣告營收推特撤回今年第一季財測

新冠肺炎疫情持續延燒,社交媒體平台推特 (TWTR-US) 也因此撤回了公司第一季的財測,表示疫情使得企業的廣告支出減少,造成了廣告投放的下降,相關營收恐將因而縮減。

推特周一表示,今年第一季業績恐比去年同期有所下滑,並面臨運營虧損。推特指出:「雖然疫情對短期財務影響持續變化,但根據當前可見的情況來看,預計第一季營收年增率將會下滑。此外,預期也將造成運營虧損,因為疫情導致營業中斷所帶來的費用減少,不太可能完全抵消營收所受到的衝擊。」

公司原先預期第一季營收在 8.25 億美元至 8.85 億美元之間。推特財務長 Ned Segal 表示,新冠肺炎疫情蔓延至全球後,在過去幾週內大大影響了推特在全球的廣告營收。不過,仍對市場機會和戰略充滿信心。公司也指出,主要獲利指標是每日活躍用戶總數有所增加。公司表示,第一季可獲利的每日活躍用戶平均數已達 1.64 億,較 2019 財年第一季增長 23%,也較上一季度增長 8%。

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