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July 22, 2021
Uncategorized

報告預期 全球各大品牌手機產量將微降

市場研究公司TrendForce發表的最新報告指出,全球各大智能手機品牌將會在今年第四季度,採取比較保守的生產計劃,預計全球總產量將會按季略為回落至三億七千萬部。

根據數據,今年第三季的全球智能手機總產量,大約是有三億七千五百萬部,按季增加9.2%,產量排名前六位的智能手機品牌,分別是三星、華為、蘋果公司、OPPO、小米及Vivo,他們一共佔據了全球市場七成八的份額。

TrendForce的報告指出,由於各大品牌的庫存控制已經更加謹慎,並隨著5G產品的出現,智能手機市場開始進入觀望階段,預計市場需求在2020年的第一季將會有所減弱,而各大品牌在今年第四季的生產計劃也會相對保守。預計今年的全球總產量會是有大約十四億部,按年下降4至5%。

報告又預期,在明年的全球智能手機市場5G智能手機的普及率,預料將達到一成半;而中國品牌手機將佔據5G智能手機市場約六成的份額。在今年第三季時,三星的產量有7,810萬部,比去年同期增長4.8%,排名第一位。華為的產量為6,750萬部,排名第二,按季上升13.4%,預期華為在第四季的產量會減至接近五千五百萬部。排名第三的蘋果,在第三季的產量有4,670萬部,如果是按季比較,數量大增四成二,是所有品牌中最大的按季產量增幅,預期蘋果在第四季的產量會繼續增加,增至6,900萬部,其中iPhone 11會佔第四季產量的七成七。

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