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July 22, 2021
Uncategorized

華為全球手機銷售大增50% 坐穩世界第二大

蘋果與三星公布今年第一季智慧型手機銷售減緩,然而中國科技大廠華為則大幅逆勢上揚。

根據 IDC 研究公司公布的數據顯示,與去年同期相較,華為今年第一季智慧型手機銷售狂增 50%,蘋果 iPhone 銷售則大減 30%。三星銷售較去年同期下降 8%。這項新的數據顯示,華為搶得 19% 全球智慧型手機市場,創史上最高比例。IDC 說,華為已接近全球銷售最高的三星,超越了蘋果,躍居世界第二大智慧型手機銷售商。華為於今年第1季出貨5,910萬台手機,較去年同期上升50.3%,於市場市佔19%,華為從高階到中低階手機的完整產品供貨,加上強勁的行銷與銷售策略,讓它的手機相當獲得市場青睞;至於蘋果則出貨3,640萬台iPhone,整體市佔11.7%。2018 年,華為的市佔率首度超越蘋果。

今年第一季的數據顯示,這兩家科技大廠的差距又大幅擴大。中國的需求轉弱及換機週期延長,使得蘋果 iPhone 銷售飽受衝擊。 研究公司亦公布數據顯示,華為的中國智慧型手機市場市占率達 34%,較去年同期成長 41%。該公司說,華為透過增加投資實體店面,並進一步走入中國農村,贏得了更多中國消費者。

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