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July 22, 2021
Uncategorized

限時動態立功 臉書Q1營收優於預期

臉書FACEBOOK昨日盤後公布財報,營收優於預期,且每日活躍用戶的增長符合預期,股價一度大漲近 百分之九,FB宣布會因為貿易委員會現行的調查,認列多達50億元一次性費用。

FB第一季營收年增百分之二十六,為151億元,優於市場預估的150億元。受提列和解金影響,FB淨利為24億3千萬元,每股盈餘85仙。排除特定項目後,每股盈餘為1.89元,高於去年同期的1.69元,並優於分析師預期的1.63元。FB首季每月和每日活躍用戶均較去年同期成長百分之八,分別達到24億和16億,符合市場預期。FB指出目前正進行「動態消息」廣告的重大轉型,因為來自新產品「限時動態」的廣告營收增加。FB執行長朱克柏格表示,FB、 Messenger 和 WhatsApp 的「限時動態」現在每日活躍用戶有 5 億人,Instagram的活躍用戶也即將達標。FB營運長 Sandberg 表示,公司目前擁有300萬廣告商使用 Instagram、FB和 Messenger 上的「限時動態」放置廣告。又表示,「限時動態」是公司第一季高成長年率的最大功臣。

自去年3月FB爆出劍橋分析公司不正當蒐集用戶個人資料的醜聞後,貿易委員會一直在調查FB,公司聲明稿指出,估計這事件的損失範圍大概在30億至50億元之間,目前無法確定最終結果的時間表與條件。

 

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