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October 30, 2023
財經

漲價提振銷售 麥當勞Q3營收利潤均超預期

在漲價和廣告宣傳的推動下,麥當勞30日公布另華爾街滿意的財報,三季度營收及利潤均超出了預期。

麥當勞週一公布,三季度營收爲66.9億美元,同比增長14%,超過分析師預期的65.8億美元;淨利潤爲23.2億美元,調整後每股收益爲3.19美元,高於市場預期的3美元。另外,上季度全球同店銷售額增長8.8%,超過分析師平均預期的7.8%。

麥當勞表示,在美價格上漲導致了客戶的賬單金額上升。營銷活動、擴大配送以及經營得更好的餐館都起到了幫助作用。

然而,銷售增速降至今年迄今最低水平。公司高管曾在7月份警告稱,高通脹和利率將使公司整體增長速度放緩。

受英國、德國和加拿大市場強勁需求的推動,麥當勞國際運營市場的同店銷售額增長了8.3%。略低於平均預期,比上年有所放緩。

該公司在包括中國和日本在內的國際發展特許市場的同店銷售額增長了10.5%,增速雖低於2022年同期,但高於分析師的預期,因爲所有地區都實現了強勁的業績。

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