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April 30, 2024
財經

麥當勞上季業績喜憂參半 同店銷售額低預期

連鎖快餐店麥當勞週二(30日)公佈的上季度業績喜憂參半,主要由於公司利潤受重組影響,而抵制活動也損害了公司於中東地區的銷售。

第一季度財報顯示,營收增長 5% 至 61.7 億元,略高於預期的 61.6 億元;淨利為 19.3 億元,即每股 2.66 元,高於去年同期的 18 億元及每股 2.45 元。不計 3,500 萬元稅前重組費用在內,調整後每股盈餘 2.70 元,低於預期的 2.72 元。公司本季全球同店銷售額增長 1.9%,其中全美地區增長 2.5%,略低於預期的 2.6%。

麥當勞表示,由於菜單價格上漲,平均消費有所增加,但同時由於價格提高,部份低收入顧客選擇減少消費。

此外,麥當勞國際開發許可市場的需求更加疲軟,同店銷售額下降 0.2%,是自新冠大流行以來首次有部門報告下滑,如中東地區的銷售受到以哈戰事和相關抵制活動影響,但日本和拉丁美洲等地則有所增長。至於包括德國和英國在內的國際營運市場部份,同店銷售額增長 2.7%。

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