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December 2, 2021
財經

蘋果iPhone13需求低預期 預季度收入仍增長

科技巨頭蘋果公司週四(2日)股價下跌近 3%。此前《彭博社》報導稱,蘋果警告其供應商對本假期新 iPhone 的需求低於預期,但分析師仍預計,蘋果本季度的收入將有所增長。

《彭博社》報導稱,蘋果公司已告知其零部件供應商,對 iPhone 13 系列產品的需求已經減弱,表明一些消費者已決定不再嘗試購買難以找到的產品。

而由於零部件短缺,蘋果已經將其今年 iPhone 13 的生產目標從 9000 萬部的目標下調多達 1000 萬部,但希望在明年彌補大部分短缺,屆時供應有望改善。

對於彭博社的報導,蘋果發言人未有發表評論。

本季度是蘋果新款 iPhone 機型 iPhone 13 上市的第一個完整季度。蘋果還在假日購物季之前推出其他新產品,包括新版 AirPods 和重新設計的 MacBook Pro。

但 iPhone 仍然是蘋果最賺錢的產品,因此假期前需求減弱的任何跡像都肯定會導致公司股價走低。

不過,分析師仍預計蘋果將報告該季度的收入增長。首席執行官庫克今年秋天曾向CNBC表示,預計本季度的收入有所增長,但供應限制將使公司損失至少 60 億美元的收入。

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