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May 12, 2025
財經

蘋果傳出計畫調漲今秋新型iPhone價格

《華爾街日報》周一 (12 日) 引述知情人士的話報導,蘋果正在考慮提高秋季 iPhone 系列的價格,以配合增加新功能和設計變化。

蘋果公司傳出正考慮上調秋季iPhone系列產品的售價,公司高管同時對於把漲價歸因於關稅持警惕態度。

據報導指出,雖然大部分蘋果產品都在中國組裝,但是對這次加價,蘋果公司有意避開以關稅作為理由。相反,預計加價的同時,蘋果將一併推出新功能及改良後的設計,其中包括更薄的設計。

供應鏈內部人士稱,通過提高新iPhone價格來維持利潤,並尋找其他理由來解釋;目前尚無法確定蘋果可能推出哪些新功能來為價格上漲提供合理依據。

蘋果正在加快將智能手機產能轉移至印度。執行長庫克本月初表示,二季度運往美國的iPhone主要來自印度。不過,《華爾街日報》報道,蘋果最賺錢的高端機型如Pro和Pro Max,預計仍主要由中國工廠生產。

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