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July 22, 2021
Uncategorized

第三名不保 蘋果Q3手機出貨量輸給小米

Gartners公布全球第 3 季智慧型手機出貨量排行,受到美國制裁華為影響和蘋果延遲其iPhone 12系列的發佈,小米Q3銷售量上升至4440萬部,超越蘋果賣出4060萬部,把蘋果擠下第3名位置。

研究公司Gartners公布全球第 3 季智慧手機出貨量排行,小米出貨比去年同期暴增 34.9%,至 4440.5萬支,囊括 12.1%市占率,把蘋果擠下第三名寶座,主要是受惠於華為遭打壓,小米因此在中國市場出現亮麗表現。

蘋果第 3季出貨量微減0.6%,至4059.8 萬支,市占率 11.1%,分析師認為和 iPhone 12 延後發表有關。三星仍是第一名,華為居於第二,但出貨量暴減 21.3%,至5183萬支,市占率14.1%。三星第 3 季出貨量小增 2.2% 至 8081.6萬支,以22%市占率領先。

此外,Gartner表示,全球第3季的銷售額年減5.7%,但整體比今年第1季和第2季下降20%要好得多。Gartner指出,手機銷量下滑是因為消費者在疫情期間減少了可自由支配的支出。

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