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July 22, 2021
Uncategorized

瑞幸咖啡今退市開店數量半年減80%

國本土品牌瑞幸咖啡今(29)日在美股退市,在瑞幸咖啡退市前夜,統計至28日,門市新增186家,較去年同期增速下滑80.6%。這意味著,瑞幸咖啡開店速度自年初開始放緩。

由於造假醜聞,瑞幸咖啡周一正式從美股退市。此前,瑞幸發布聲明稱,中國4,000多家門市依舊正常運營。據統計數據顯示,截至2020年6月28日,名稱含「瑞幸咖啡」,且狀態為在業、存續、遷入、遷出的企業共3,856家。從企業數量來看,2018年新增約1,800家,2019年新增企業數量超過2,000家;2020年至今,僅新增186家,與去年同期相比增速為下滑80.6%。

另外,中國今年已有99家相關企業註銷或吊銷。6月26日晚間,瑞幸咖啡發布公告顯示,公司將撤銷召開聽證會的請求,同時,那斯達克已通知瑞幸咖啡,公司股票在6月29日停牌。

瑞幸咖啡從創立以來,便主打以線上消費為主、到店消費為輔的「線上線下的融合」,從一開始的沒沒無聞,到以不計代價的方式不斷擴張,爭取曝光度及創造屬於股票市場的資本榮景,連瑞士信貸都曾表示,瑞幸帶動中國對咖啡的消費情緒,前景光明。如今,瑞幸資本榮景已「灰飛煙滅」,但是仍有基礎,多數門市的生意依然未受影響。

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