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January 23, 2025
財經

燃油漲與政策錯誤 美國航空預測今年獲利低預期

美國航空週四(23 日)預測 2025 年獲利將低於華爾街預期,原因是航空燃油價格上漲,以及該公司努力糾正銷售策略失誤,導致商務旅客流失。

美國航空從 2023 年起積極推動糾正銷售措施,重點是與企業旅行社和客戶重新談判合同,同時削減福利和折扣。但結果適得其反,不但收入減少、損害了航空公司的形象,還給了競爭對手優勢。

在去年、美國航空調整策略,重建銷售策略並修復與商務旅客的關係,以重新贏得一些失去的客戶。

根據美國航空公布的財報數據,去年第四季獲利為 5.9 億美元,折合每股 84 美分,而前一年同期獲利為 1900 萬美元或每股 3 美分。公司第四季總營業收入成長 4.6% 至約 137 億美元。

不過,美國航空預計 2025 年調整後每股獲利將在 1.7 至 2.7 美元之間,中位數低於分析師的平均預期為 2.42 美元。

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