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February 20, 2024
財經

沃爾瑪上季業績超預期 收購Vizio發展廣告業務

大型零售商沃爾瑪週二公佈上季度財報,營收及獲利均高於預期;沃爾瑪同日宣佈收購電視製造商 Vizio,以發展公司高利潤的廣告業務。

沃爾瑪週二公佈上季度財報,受購物旺季所帶動,營收增長約 6% 達到高於預期的 1,733.9 億元。淨利潤降至 54.9 億元,即每股 2.03 元,低於去年同期的 62.8 億元及每股 2.32 元。調整後每股盈餘 1.80 元,高於預期的 1.64 元。

沃爾瑪表示,預計本季度綜合淨銷售額將增長 4% 至 5%,同時預計股票分割前的調整後每股收益為 1.48 元至 1.56 元。

而為了追求更高利潤,沃爾瑪同日宣布以 23 億元,即每股 11.50 元現金收購電視製造商 Vizio,並將透過 Vizio 允許用戶在電視上播放無廣告內容的 SmartCast 作業系統,促進公司廣告業務的潛力。

沃爾瑪表示,相信作業系統能夠以極具吸引力的價格提供出色的觀看體驗,並能夠實現快速擴張的盈利廣告業務。沃爾瑪還表示,公司在收購 Vizio 後,將可以提供「創新的電視以及家庭娛樂和媒體體驗」。

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