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September 25, 2025
財經

星巴克公佈10億元重組計劃 關閉門市及裁員

星巴克週四公布一項價值10億美元的重組計劃,將關閉部分北美地區的門市並裁員,以推進由新任執行長尼科爾領導的「重返星巴克」轉型計劃。

根據提交給證券交易委員會的文件,星巴克計劃在今年將北美地區的直營門市數量減少約1%,預計將關閉約500家門市。

星巴克同時計劃在本財年結束時,北美門市數量將接近18,300家,當中包括直營店和加盟店,並於明年重新開始擴張。

公司預計,重組計劃將耗資10億元,當中九成將用於北美地區業務。其中約1.5億元用於員工遣散費,約8.5億元則用於與門市關閉的相關費用。

此外,星巴克宣佈,將在週五裁減約900名非零售職缺員工,這是今年的第二次裁員。

星巴克表示,為了扭轉其最大市場北美地區的銷售下滑趨勢,公司將優先投資於「更貼近咖啡店和顧客的領域」。由於競爭加劇和消費者對價格更為敏感,星巴克的同店銷售額已連續六季下滑。

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