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July 22, 2021
Uncategorized

星巴克上季全球銷售大減4成 但虧損沒預期嚴重

星巴克週二盤後公布會計年度第 3 季財報,由於多處門市在疫情期間關閉,同店銷售暴減40%,加上成本攀升,上季出現七年來首見虧損,但虧損沒有市場預料嚴重。

星巴克公布財報上季度淨虧損 6.784億美元,遠遜於去年同期獲利13.7億美元,包括咖啡師帶薪假和提升職場公衛安全等費用,嚴重抑制獲利。但不計部分項目的每股虧損 0.46美元,優於分析師預測的每股虧損 0.59美元。上季淨營收下滑38%至 42.2億美元,高於分析師所估的 40.7 億美元。上季全球同店銷售額暴減 40%。開業至少 13 個月的門市上季交易大幅滑落 51%,但消費者每筆訂單金額提高,平均消費金額增加 23%。

星巴克最大市場美國的同店銷售在上季衰滑40%,第二大市場中國上季的同店銷售減幅則比美國和緩,下滑 19%。其中有 12%訂單都是外送。即使疫情肆虐,星巴克上季仍在全球新設立 130 家咖啡門市。

此外,公司看好美國和中國同店銷售將在今年底到明年初大幅改善,上修了本季財測。

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