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July 22, 2021
Uncategorized

推特第三季度銷售8.24億

社交媒體公司推特公司發布的2019年第三季度財報遠低於華爾街的預期,公司指出涉及其廣告業務的隱私問題將繼續對其業績造成壓力。

推特週四盤前公布第三季度銷售額增長8.6%,至8.24億美元,低於分析師估計的8.76億美元。公司不含特殊項目每股盈利為17美分,低於分析師預期為20美分。第三季度廣告業務營收為7.02億美元,同比增長8%。推特發布的財報指出,預計第四季度銷售額將在9.4億美元至10.1億美元之間,低於分析師預計的10.6億美元。

公司在給股東的一封信中,將第三季度業績不如人意歸因於7月和8月超出預期的廣告季節性,並提到了收入產品問題使銷售額減少了至少3個百分點。推特上個季度發出文章,概述了兩個設置問題,這些問題使公司可以在未經許可的情況下訪問用戶數據,以顯示針對性廣告或為營銷人員衡量這些廣告的成功程度。從廣告庫中刪除這些數據會損害公司的業務。

另一方面,用戶增長為推特帶來利好。儘管擁有社交和文化方面的廣泛認知,但推特的用戶增長一直是老大難問題。該公司第三季度日活躍用戶增加了600萬,達到1.45億,同比增長17%、環比增長4%。用戶增長推動推特股價今年上漲35%,業績公布後,股價在周四盤前交易下跌15%。

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