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July 22, 2021
Uncategorized

反種族歧視延燒雀巢旗下兩糖果品牌將改名

在佛洛伊德死於白人警察暴力執法後,各地發生許多反種族歧視示威。瑞士食品飲料業巨擘雀巢公司今天表示,旗下兩項受歡迎的澳洲糖果Redskins與Chicos將改名。

雀巢公司(Nestle)在官網發布聲明,將對Redskins與Chicos糖果進行改名。公司表示:「這些名字的言外之意和雀巢公司的價值不一致,雀巢長久以來的價值是尊重。雖然新名字還沒有定案,但我們會加快改名的腳步。」

Redskin是個普遍被認為對美洲原住民具冒犯意味的字眼;而Chico是西班牙文,意思是男孩,對拉丁美洲裔的後代也具有針對性。

百事公司(PepsiCo)上周表示,將全面停用煎餅糖漿及麵糊產品Aunt Jemima品牌。這個品牌的包裝以一名非裔女性臉孔作為商標圖案。

另外,瑪氏公司(Mars)則計劃「改進」稻米食品「班叔叔」(Uncle Ben’s)品牌。這個品牌以非裔男性作為商標圖案。在佛洛伊德死於警察暴力後,各地發生許多反種族歧視示威,全美企業也面臨品牌形象的清算。

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