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November 12, 2025
財經

低收入縮減開支 溫蒂漢堡擬關閉數百家門市

速食連鎖店溫蒂漢堡 (Wendy”s) 宣布,由於收入和利潤持續下滑,公司計畫在未來幾個月內關閉數百家美國餐廳。溫蒂漢堡將此歸因於低收入消費者正在縮減開支。

溫蒂漢堡臨時執行長庫克( Ken Cook) 在電話會議中表示,公司很可能會關閉在美國 6011 家門市中「中個位數百分比」的店面。

若以 5% 估算,這意味著大約 300 家門市將被關閉。這項關閉計畫將於今年第四季開始執行。

速食連鎖店正面臨銷售額提振的挑戰,主因是食品成本不斷上漲,讓較低收入的消費者感到愈來愈受擠壓。

庫克說:「我們確實看到了低收入消費者面臨更大的壓力。我們在第三季度持續看到這種情況,並預計將延續到第四季。」

今年前 9 個月,溫蒂漢堡的美國同店銷售額與去年同期相比下降了 4%。同期,公司收入下降 2% 至 16.3 億美元,而淨收入則下降 6% 至 1.386 億美元。

庫克指出,關閉營運不佳的門市,目標是提高剩餘美國餐廳的客流量和盈利能力。

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