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May 6, 2025
財經

面對川普關稅 美泰兒選擇全球布局不遷回美國

玩具大廠美泰兒(Mattel)執行長克瑞茲(Ynon Kreiz)周二(6 日)在接受《CNBC》節目專訪時表示,不會把製造業帶回美國。

玩具大廠美泰兒先前 (5 日) 在財報會議中表示,面對美中貿易戰升級帶來的關稅壓力影響,公司計畫在美國市場對部分玩具進行「必要時」的價格調漲。這呼應了總統川普先前關於關稅可能導致兒童玩偶變貴的說法。

同時,由於關稅對營運前景帶來高度不確定性,Mattel 也決定暫停發布原定的 2025 全年財務預測。

公司執行長克瑞茲指出,雖然產品生產在全球多地進行,但「玩具的創造核心仍然在美國,包括設計、開發、工程與品牌管理等,都在美國完成;選擇海外生產則是為了能夠在品質與價格之間取得平衡,提供消費者可負擔的產品。」

克瑞茲表示,到今年底,來自中國的產品將少於整體的 40%,兩年內預計沒有任何一個國家在供應占比上會超過 25%。

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