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July 22, 2021
Uncategorized

電商助攻同店銷售大增 Target上季營收獲利均超預期

大型零售商 Target 週三公布第二季財報,營收、獲利皆大幅優於預期,淨利年增率更高達 80%,值得注意的是,爆炸性的線上銷售,幫助 Target寫下成立以來最強勁的同店銷售成長。

零售商 Target第二季財報顯示,同店銷售額成長 24.3%,大幅高於分析師預期的7.6%,創歷史新高。總營收報 229.75 億美元,年增24.7%,高於分析師預期的 200.9億美元;每股獲利報3.38美元,也大幅高於預期的 1.62美元。其中,實體店面銷售成長 10.9%,線上銷售則大幅成長195%,反映 Target 在當日取貨服務上的成功,包含店內取貨、車廂取貨和快遞服務。

Target 的購物流量在第二季大幅增加,主要的五個產品類別銷售額皆出現增長,其中以電子產品銷售最強勁,成長率達70%,家用和美容產品分別增長至少 30%和 20%。

公司執行長康奈爾( Brian Cornell)表示,新冠疫情導致返校購物季較往常延後,許多家庭都還在等待孩子重返學校的消息。因未來消費前景難以預期,Target 並未提供全年財測。

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