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July 22, 2021
Uncategorized

迪士尼宣布重組業務 專注串流媒體服務

疫情衝擊迪士尼業務,遊樂園遊客稀少、電影一延再延無法如期上映,迪士尼宣佈媒體及娛樂部門將進行策略改組,將重心聚焦於串流媒體業務上,大力打造一個類似Netflix的全球串流媒體巨頭。

迪士尼公布將重組業務,重新規劃媒體及娛樂部門,將重點落於串流媒體,媒體業務將會獨立成為一個新部門,負責內容分發、廣告銷售及Disney+業務。重組後,迪士尼將把包括Disney+及Hulu等串流媒體平台,推向公司中心。

迪士尼表示,將把電視網絡、電影公司及直接面向消費者的部門,整合到一個名為媒體和娛樂發行的集團下。現有的內容主管將繼續管理各自業務,但他們現在將可直接選擇哪一部電影和哪一檔電視節目可以在串流媒體服務平台上投放。

迪士尼行政總裁包正博(Bob Chapek)表示,此舉是為了簡化決策過程。迪士尼表示,這次改動是鑑於Disney+取得的巨大成功,他們希望影視業務因疫情受衝擊的此刻,能透過快速成長的串流媒體服務扳回一城。

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