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July 22, 2021
Uncategorized

調查:美國今年年末購物旺季 零售額增長3%

根據萬事達卡 (Mastercard) 的調查數據顯示,美國今年 10月 11日至12月24日年底購物旺季期間,整體零售額成長了3%,好於市場預期。

萬事達卡的調查數據顯示,10月11日至平安夜期間,美國整體零售額成長了3%。其中,與 2019年相比,線上銷售額增長了近50%,占整體銷售額的19.7%,高於去年13.4%。

從類別上來看,家居相關相關的銷售表現最為強勁,與2019年相比,家用家具和擺設的銷售額增長了16.2%,家居修繕的銷售額增長了14.1%。電子產品和家電的銷售額則是僅增長了6% 左右。而服飾及奢侈品的銷售表現最差,分別下跌了19% 及21%。百貨商店的銷售表現依舊不佳,下跌了10%以上,不過該類別線上銷售額增長了3.3%。

在疫情期間,許多零售商都見到實體店的顧客減少,越來越多的消費者選擇上網購物。報告中指出「線上購物、到店提貨以及非接觸式技術是本季度零售銷售表現的關鍵。」

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