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February 10, 2023
財經

精簡廣告部門 雅虎年底前將裁員20%

互聯網服務提供商雅虎週四在一份聲明中表示,為重組其廣告部門,公司到 2023 年底將裁員 20% 以上,其中僅本星期就裁員近 1000 人。

最先報導該消息的 Axios 稱,此次裁員是雅虎精簡廣告部門運營計劃的一部份,受影響兼工達 1,600 多名。

雅虎發言人其後證實,公司的傳統廣告技術部門 Yahoo for Business 難以達到公司的高標準,並將進行徹底改革,轉變成一個名為 Yahoo Advertising 的新部門。

鑑於新部門的新重點,公司計劃在 2023 年底前,裁減該部門近 50% 的員工,包括本星期裁減近 1,000 人。

雅虎發言人稱,做出相關決定絕非易事,但公司相信從長遠來看,這些變化將簡化和加強公司的廣告業務,同時使雅虎能夠為客戶和合作夥伴提供更好的價值。

雅虎又表示,公司將把精力轉移到與數字廣告公司 Taboola 的 30 年合作夥伴關係上,以滿足廣告服務。

雅虎於 1990 年代曾經是互聯網本身的代名詞,但在隨後的幾十年內,隨著谷歌主導搜索,以及臉書、Instagram 和 YouTube 等社交媒體的出現,雅虎正在努力尋找其在互聯網的地位。

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