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April 30, 2025
財經

星巴克公布上季財報 銷售獲利都不如預期

根據星巴克(Starbucks)週二(29日)盤後公布財報,上季同店銷售與獲利都令市場失望,因為通膨與經濟的不確定性,讓成本提高,傷害到美國市場需求。

星巴克財報顯示上季毛利率減少 590 個基點,調整後每股盈餘 0.41 美元,不如分析師預期的 0.49 美元。整體同店銷售年減 1%,比市場預期的年減 0.26% 更糟。

其中,北美地區同店銷售年減 1%,減幅大於分析師所預估的 0.24%,而加拿大地區的銷售回復成長。北美以外的國際部門,同店銷售上季成長 2%,優於分析師預期。

至於星巴克第二大市場中國,銷售在連降四季後,回穩持平。在第一季度,星巴克中國同店銷售額下降了 6%,相較於此前兩個季度各 14% 的降幅,有所改善。

公司表示,將致力中國市場的長期成長。然而,川普的關稅政策給星巴克未來的發展帶來阻力,貿易動蕩拉低了消費者信心。公司執行長尼可(Brian Niccol)說,星巴克要重振事業面臨了重重挑戰。

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