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August 29, 2023
財經

折扣促銷推動需求 百思買銷售降幅少預期

電子產品零售商百思買公司周二 (29 日) 公布財報,上季可比銷售額降幅小於預期,原因是折扣力度加大,鼓勵消費者逢低購買電視和筆記型電腦等高端產品。

百思買(BestBuy)周二盤前公佈的第二季度財報顯示,第二季度,百思買每股收益為1.22美元,收入95.8億美元,皆超過了市場預估的每股收益1.07美元和95.2億美元。

財報還顯示,銷售額同比下降6.2%,好於預期的下滑6.4%。其中美國市場銷售額下降了6.3% ,而國際市場銷售額下滑了5.4%。毛利率為23.2%,也好於市場預期。

對於2024財年,百思買預計每股收益為6.20美元,高於市場預期的6.08美元。

去年,不斷上漲的利率和租賃成本打壓了非必需品的需求,百思買一直推出大量促銷活動來吸引顧客並促進電子產品的銷售。

百思買還舉辦「7 月黑色星期五」促銷活動提供更多折扣,試圖與亞馬遜的 48 小時購物活動「Prime Day」競爭。

公司首席執行官Corie Barry表示,「經歷了兩年的銷售下滑之後,今年將是科技需求的最低點。明年,消費電子行業應該會企穩,可能還會增長。」

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by sukie
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